For Sobeys, inclusion isn’t just a corporate value, it’s how the organization does business every day. The national grocery leader recently became Rainbow Registered, a milestone that reflects its deep commitment to ensuring teammates, customers, and partners feel respected, valued, and safe.
What does the Rainbow Registered milestone mean for Sobeys?
Becoming Rainbow Registered is part of our journey, not the destination. It reinforces our conviction that fairness and inclusion are foundational to our success as a business. We remain focused on ensuring teammates feel safe and included, and that our organization reflects the customers we serve in the many communities where we operate from coast to coast.
How is inclusion embedded into everyday work at Sobeys?
The accreditation prompted new conversations across our teams and inspired us to think differently. For example, our real estate and construction group is now weaving inclusion into office renovations. Small but visible gestures are becoming more common as well — teammates adding pronouns to email signatures, displaying Pride flags at their desks, or joining working groups to support inclusion initiatives.
What role does Pride play in your culture?
Pride is a highlight every year. In 2023, more than 450 teammates, along with friends and family, joined Pride parades across the country — our biggest turnout yet. But allyship goes beyond June. Leadership support, inclusive supplier partnerships, and educational initiatives like our Allies Of series help sustain momentum year-round.
How do you ensure inclusion efforts stay responsive and meaningful?
We rely on structures like our DE&I Council, a 2SLGBTQIA+ working group, and listening sessions with teammates. These platforms ensure that initiatives are informed by lived experiences, not just policies. Rainbow Registered is one important part of this ongoing work.
Want to see how inclusion drives stronger workplaces and communities? Explore more stories from Rainbow Registered businesses and discover how your organization can join the network.
